Our Vision

To elevate and empower female-identifying professionals in the commercial photography and production space.

Mission Statement

From producers, creative directors, and photographers to agents, stylists, and hair and makeup artists, we want women to have a seat at the table. By creating a comprehensive directory of female creatives and empowering them with valuable resources and access, we hope to expand their communities. Additionally, we’ll offer education, networking, and mentorship opportunities.

Our story

Focus on Women was founded by Traci Terrick, owner of Poppy Creative Agency, Juliette Wolf Robin, Executive Director of the APA, and Mary Dail, Founder of Big Leo Productions. For some time, Traci had been thinking about starting a group for women in the creative industry. She wanted a place where women could come together to network, discuss challenges they face in the industry, support one another, and share ideas and insights.

As this idea was taking shape, the 2018 PhotoPlus conference in NYC was on the horizon. Traci seized this opportunity and start planning a party in NYC during the conference. To make the most of this event, she approached Juliette and Mary about co-hosting this event. Both women were excited to join forces on this event and start spreading the word.

As the team began to brainstorm about the event and what the theme should be, it became clear that this was the perfect time to focus on women in photography. This marked the beginning of Focus on Women.