S6 E55 - Melissa Cronin

Mel is a force of nature. She sees the big picture in a cluttered creative landscape, delivering order in a chaotic world. For 18 years she has run her own Creative Production Agency, Greener Concepts, where she has partnered with brands of all sizes to develop strategic creative processes that deliver high value branded visual content. She dives into her path of how she was introduced through her mom and aunt into graphic design before going to college for her BFA.

It was during one of her first jobs outside of school wearing multiple hats, when she learned how to work with photographers so that when she designed the print piece the design would flow with the imagery.

In her twenties, she opened her company!

Most recently she has formed a collaborative of like minded, passionate professionals skilled at developing still and motion assets called the HotHaus Collective.

You can connect with Melissa on Instagram at:
@greener.concepts & @hothauscollective