S7 E62 - Carrie Heather

This episode is an amazing chat with  Carrie Heather - she is the Executive Producer for By Association. They are an an equity-driven multi-disciplinary production and creative agency who are championing creatives who identify as women, BIPOC, LGBTQ+ and individuals with disabilities. Working with a diverse network of breakthrough and established creatives, spanning all artistic disciplines. Our conversation with Carrie was amazing and we touched on some touchy areas about the industry and it's need to be supporting a more diverse group of creatives as well as teaching our clients to also stand behind what they say as a company around diversity by thoughtfully hiring a crew to create that vision that is the same, diverse.

American Photographic Artists (APA), established in 1981, is a not-for-profit trade association run by photographers for photographers working in the advertising and editorial sectors.  They understand the challenges of this industry and advocate on behalf of their members. APA offers inspiration, education, and advocacy. 

The APA membership structure gives every photographer an affordable way to belong to a community of like-minded professionals. APA members are connected by regional chapters providing both a national and local connection to networking, portfolio reviews, photo competitions, and activism. 

 APA supports women and minority photographers. Their Diversity Committee is charged with clearing a path to success for those who are traditionally underrepresented. The APA Scope webinar and podcast series includes discussions with photographers re-imagining the photo industry as one driven by diversity and inclusion.

APA is providing those who are listening to this Focus on Women podcast, an opportunity to join APA using a $25 coupon code. APA memberships start at just $50 a year, so that’s half off an annual Contributor membership.  Use the code:  FOW2021 (as in Focus on Women)  to take advantage of this offer.  The code will be valid until the end of 2021. Join at APA National.org. If you have any questions, reach out to Juliette  Wolf-Robin, she is the executive director of APA and on the board of Focus on women.