S7 E66 - Kristie Raymond

Tune into this insightful chat with the founder of HumanKind Casting, Kristie Raymond. Kristie aligns with creative teams, using grassroots efforts to seek out and find those faces and voices that reflect diversity and inclusion to deliver an impactful and powerful story. Her wealth of experience in our industry is vast and she brings such an important message now to the profession of producers, casting agents as well as clients too. Her mission  is to provide an authentic approach to casting talent for creative assets, genuinely supporting storytelling that reflects today's social landscape and to upend the traditional standard of beauty by including genuine faces of today's world. 

This show is sponsored by the American Photographic Artists (APA), established in 1981, is a not-for-profit trade association run by photographers for photographers working in the advertising and editorial sectors.  They understand the challenges of this industry and advocate on behalf of their members. APA offers inspiration, education, and advocacy. 

The APA membership structure gives every photographer an affordable way to belong to a community of like-minded professionals. APA members are connected by regional chapters providing both a national and local connection to networking, portfolio reviews, photo competitions, and activism. 

 APA supports women and minority photographers. Their Diversity Committee is charged with clearing a path to success for those who are traditionally underrepresented. The APA Scope webinar and podcast series includes discussions with photographers re-imagining the photo industry as one driven by diversity and inclusion.

APA is providing those who are listening to this Focus on Women podcast, an opportunity to join APA using a $25 coupon code. APA memberships start at just $50 a year, so that’s half off an annual Contributor membership.  Use the code:  FOW2021 (as in Focus on Women)  to take advantage of this offer.  The code will be valid until the end of 2021. Join at APA National.org. If you have any questions, reach out to Juliette  Wolf-Robin, she is the executive director of APA and on the board of Focus on women.