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S11 E102 - Frances Baca

 

Today, we're talking to Frances Baca, a creative director based in San Francisco. From reverse-publishing books to creating the perfect design workflow, Frances is sharing her tips, tricks, and experiences that led her to where she is today.

If you would like to get involved with Focus On Women: you can review sponsorship and contribution options here, as well as become a member here.

Remember to stay safe and keep your creative juices flowing!

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Tech/Project Management Tools (*these are affiliate links)
Buzzsprout*
Airtable*
17hats*
Zoom
Podcast Mic*

 
 
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S11 E101 - Lila Nawrocki

 

Please welcome Lila Nawrocki to the Focus on Women podcast! Lila is the Senior Customer Success Manager at Wrapbook, an entertainment payroll startup. Today’s episode is all about payroll— what is it, why do you need it, and what do you need to know about it?

For more information, head to https://www.wrapbook.com/focusonwomen



If you would like to get involved with Focus On Women: you can review sponsorship and contribution options here, as well as become a member here.

Remember to stay safe and keep your creative juices flowing!



Tech/Project Management Tools (*these are affiliate links)
Buzzsprout*
Airtable*
17hats*
Zoom
Podcast Mic*

 
 
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S11 E100 - Traci Terrick

 

Welcome to the 100th episode of Focus on Women! Join Traci Terrick and Shelly Waldman as they reflect on the past two years and answer all the questions you might be curious about:

  • Where did this podcast begin?

  • Why start a podcast?

  • What have we learned over time?

  • Where are we headed from here?

Thank you for your continued support and for tuning in each week to hear a new story. Without listeners like you, this podcast wouldn't be where it is today!

If you would like to get involved with Focus On Women: you can review sponsorship and contribution options here, as well as become a member here.

Remember to stay safe and keep your creative juices flowing!
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A few of the episodes mentioned in the show:
Sue Tallon: food photographer
Owl Eyed Media
Smita Sharma with Los Fotos Project
Leslie Andrews
Teresa Meier
Victoria Ganof
Kendra Aaronson
Hannah Soto
Connie Conway
Nellie Muganda
Inti St. Clair
Kelly Marshall
Tabatha Fireman
Jillan Knox
Patrice Perkins
Alyson Brown
Lucie Schaeffer
Fannette Rickert
Rachel Korinek
Devon Baverman

Tech/Project Management Tools (*these are affiliate links)
Buzzsprout*
Airtable*
17hats*
Zoom
Podcast Mic* 

 
 
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S10 E92 - Queer the Lens

 

Tune into our chat with the founders of Queer the Lens, Amy Scott and Kate Warren. Queer the Lens is a growing community of LGBTQIA+ creatives in photography and video, both on and off set.  With a mission to empower this community by establishing an inclusive space where we can voice our needs, create connections, and share resources.

They have created a quick 5-minute survey to learn more about what kind of support they need in order to succeed. And welcome any professional LGBTQIA+ creative working in photo/video, including photographers, producers, consultants, and crew.

This season's sponsor is Pedro & Jackie. Pedro + Jackie is a dynamic, vibrant photography consultancy focused on helping photographers scale their businesses to the next level.

Our comprehensive service covers website edits, promo building, book edits, creative direction, marketing strategy, pitch decks, proposals, and more. With 25 years of experience navigating the industry as a photo editor and directors of photography, we're uniquely positioned to provide guidance through any and every aspect of your career.

The business of photography is constantly changing; our ethos is not. Our progressive, future-minded approach can pivot and adjust to the latest hurdles of the industry, but our principles are simple, tried and true:

- We work to elevate each photographer's innate vision and style, not change it. We exist to bring out your best.

- Everyone we work with has a unique creative vision; we'll custom tailor our approach to amplify your work.

- Through a collaborative approach, we not only propel photographers through the cruxes of their careers, but provide them with the tools, savvy, and momentum to succeed.

Our headquarters is located beside a brook graced by salty Atlantic breezes and local fauna. Our office stands tall at ten feet square.

Offering a 15% discount for either a website or printed portfolio edit, use the code Pedro+Jackie15, expires May 19th, 2022.

 
 
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S9 E80 - Tanya Hirschy

 

Tune in to this great episode that Shelly and I had with Tanya Hirschy, the founder of Tidy Books Boutique . We talk about what led her into this business after having been a photographer and then she shares tips on why all creatives should take the stress of money, billing, bookkeeping etc. off of their plate in order to create space for their craft and moving their business forward financially. Money is never easy to talk about, asking for help is never easy to do but this episode will hopefully inspire you to try!

Our Sponsor this season is also our first episode's guest, Tidy Books! If you have ever felt stress, procrastination or dread over your finances, you are not alone. So many photographers, artists, and creatives would describe themselves as "not a numbers person." And let's face it, you've got better things to do than filing receipts and figuring out Quickbooks. That's why Tidy Books provides monthly bookkeeping services to help you be as hands off as you want to be with your finances but still see the big picture of your business at any time of the year. If this sounds intriguing to you, contact Tanya for a free consultation and 50% off of your 1st month of bookkeeping with the code Tidy50.

 
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S7 E66 - Kristie Raymond

 

Tune into this insightful chat with the founder of HumanKind Casting, Kristie Raymond. Kristie aligns with creative teams, using grassroots efforts to seek out and find those faces and voices that reflect diversity and inclusion to deliver an impactful and powerful story. Her wealth of experience in our industry is vast and she brings such an important message now to the profession of producers, casting agents as well as clients too. Her mission  is to provide an authentic approach to casting talent for creative assets, genuinely supporting storytelling that reflects today's social landscape and to upend the traditional standard of beauty by including genuine faces of today's world. 

This show is sponsored by the American Photographic Artists (APA), established in 1981, is a not-for-profit trade association run by photographers for photographers working in the advertising and editorial sectors.  They understand the challenges of this industry and advocate on behalf of their members. APA offers inspiration, education, and advocacy. 

The APA membership structure gives every photographer an affordable way to belong to a community of like-minded professionals. APA members are connected by regional chapters providing both a national and local connection to networking, portfolio reviews, photo competitions, and activism. 

 APA supports women and minority photographers. Their Diversity Committee is charged with clearing a path to success for those who are traditionally underrepresented. The APA Scope webinar and podcast series includes discussions with photographers re-imagining the photo industry as one driven by diversity and inclusion.

APA is providing those who are listening to this Focus on Women podcast, an opportunity to join APA using a $25 coupon code. APA memberships start at just $50 a year, so that’s half off an annual Contributor membership.  Use the code:  FOW2021 (as in Focus on Women)  to take advantage of this offer.  The code will be valid until the end of 2021. Join at APA National.org. If you have any questions, reach out to Juliette  Wolf-Robin, she is the executive director of APA and on the board of Focus on women. 

 
 
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S5 E43 - Ean Price Murphy

 

Tune into this awesome chat with Ean Price Murphy - founder of Moxie Bookkeeping. Her story is awesome, she created the perfect job for herself and now works with thousands of creatives to better manage their finances.  I think we all could use a little guidance in this area especially with Tax time around the corner. Make sure to check out our sponsor - Anchor Artists

 
 
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S4 E38 - Patrice Perkins

 

Tune into this super informational episode with the attorney and founder of Creative Genius Law, Patrice Perkins. Her story of taking her passion for the arts and then applying it to her profession of law is amazing. She is a wealth of knowledge and someone we hope to have back to run a workshop in 2021-22.

 
 
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S3 E24 - Lisa Burford

 

Tune in to hear my chat with CA illustrator - Lisa Burford. Her career path from graphic design, to illustration is inspiring. Her sunny disposition and passion for following her dreams is infectious. And her next project is working on a new graphic for Focus on Women!

 
 
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S2 E20 - Amy V. Cooper

 

Tune in to hear my chat with Amy V. Cooper - photo consultant extraordinaire! Amy has a great story starting in fashion, then pivoting to photography. From art buyer for MTV and ad agencies to then starting her own photography agency which was the first to have an all female roster. She also launched Diversify the Lens an organization similar to ours, helping women to find mentorship, addressing discrepancies in pay, and helping women rally together to drive new policies and practices. She now helps creatives in marketing, strategy and more. She is a friend and colleague and her energy can make anyone get up off their butts and start working.

 
 
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S2 E17 - Ginny Erickson

 

Tune in to hear my conversation with Ginny Erickson of Erickson Surfaces. Ginny is a mother of two who found her passion in crafting surfaces could actually become a career and one that she now loves dearly. Her enthusiasm for the craft is so infectious and how she became a surface maker during a down turned economy is an uplifting story!

 
 
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S1 E9 - Betsy Davison

 

This episode is with a good friend and colleague Betsy Davison. Betsy and her husband founded the awesome platform known as Space for Arts. Space for Arts connects photo and video production professionals with available studio spaces around the world. Making the task of finding and booking the right studio for the job seamless and easy.

 
 
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S1 E1 - Traci Terrick

 

In this episode, we hear from the founder of Focus on Women, Traci Terrick on why she founded this organization, what the goals are and what to expect going forward.

 
 
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