S17 E167 Alexi Drago

In this episode, we delve into the world of branding and creative strategy with Alexi Drago. With a background spanning digital, traditional, and e-commerce landscapes, she has a remarkable ability to fuel growth and elevate brand awareness. They bring a unique blend of business acumen and creative finesse to connect brands with their target audiences through compelling visual and content-focused storytelling.

Join us in this episode to hear about her story and learn about her new business. Eleven:11 Collective is a boutique digital agency flipping the script on consumer experience and growth strategy.  They offer support on digital business strategies, lead Shopify re-platforms, provide ongoing website support, and guide conversion rate optimization. They gain internal buy-in by aligning your internal team with your external business partners on a shared-vision action plan that aligns with a Company’s short and long-term business goals while achieving real business results. From there, they oversee the implementation to transform your business, fuel growth, and build brand awareness.

Remember to stay safe and keep your creative juices flowing!

You can check out Alexi’s work by visiting her website or following her on Instagram!

Remember to stay safe and keep your creative juices flowing!

If you would like to get involved with Focus On Women: you can review sponsorship and contribution options here, as well as become a member here.

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Airtable*
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LISTEN HERE!

S15 E148 - Clubhouse: Is Artificial Intelligence Friend or Foe?

In today's Clubhouse discussion, we're talking about Artificial Intelligence! What are the pros and cons? How can we use it to our benefit? With AI becoming more popular, will the roles of photographers, set designers, and others become obsolete?

Make sure to check out the work of our amazing guests:
Mike Gluckman Instagram https://www.instagram.com/mikegluckman/
Jamie Kingham AI Instagram https://www.instagram.com/jamie.kingham.ai/
Meagan Shuptar Instagram: https://www.instagram.com/meaganshuptar/



If you would like to get involved with Focus On Women: you can review sponsorship and contribution options here, as well as become a member here.

Remember to stay safe and keep your creative juices flowing!

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Tech/Project Management Tools (*these are affiliate links)
Buzzsprout*
Airtable*
17hats*
Zoom
Podcast Mic*

S11 E108 - Erica Fite

Please welcome Erica Fite to the Focus on Women podcast! Erica is the co-founder of Fancy, a strategically driven creative agency focused on elevating what matters for brands, women, and the world. Fancy is dedicated to making great work that does great things.

Learn more about Erica by visiting her website or LinkedIn page!

If you would like to get involved with Focus On Women: you can review sponsorship and contribution options here, as well as become a member here.

Remember to stay safe and keep your creative juices flowing!

---

Tech/Project Management Tools (*these are affiliate links)
Buzzsprout*
Airtable*
17hats*
Zoom
Podcast Mic*

S10 E98 - Taja Dockendorf

Tune into our chat with Taja Dockendorf. She is the founder and creative director of Pulp+Wire a 100% female-founded and run CPG strategic brand, packaging, and digital launch agency in Portland, Maine. Taja has consulted, created, and grown over 400 brands while fostering a culture around growth, and intuitive leadership for her female-forward team. Taja is also an investor in emerging brands, a mentor to other female founders, and a writer for national publications focused on creative leadership and she knows the balance between life and work with her family who resides in Maine.

Our sponsor this season is Pedro + Jackie is a dynamic, vibrant photography consultancy focused on helping photographers scale their businesses to the next level.

Our comprehensive service covers website edits, promo building, book edits, creative direction, marketing strategy, pitch decks, proposals, and more. With 25 years of experience navigating the industry as a photo editor and directors of photography, we're uniquely positioned to provide guidance through any and every aspect of your career.

The business of photography is constantly changing; our ethos is not. Our progressive, future-minded approach can pivot and adjust to the latest hurdles of the industry, but our principles are simple, tried and true:

- We work to elevate each photographer's innate vision and style, not change it. We exist to bring out your best.

- Everyone we work with has a unique creative vision; we'll custom tailor our approach to amplify your work.

- Through a collaborative approach, we not only propel photographers through the cruxes of their careers, but provide them with the tools, savvy, and momentum to succeed.

Our headquarters is located beside a brook graced by salty Atlantic breezes and local fauna. Our office stands tall at ten feet square.

Offering a 15% discount for either a website or printed portfolio edit, use the code Pedro+Jackie15, expires May 19th, 2022.

S10 E97 - Devon Baverman

Tune into our chat with Devon Baverman, the Senior Director of Brand Visuals at UnTuckit. She has 10+ years experience focused on data-driven visual strategy, photo shoot execution, branding, creative problem-solving, design and compelling storytelling for branded content (print, digital, social, OOH). And we talk all about her path to getting here as well as what she looks for in photographers and other creatives too. 

Our sponsor this season is Pedro + Jackie is a dynamic, vibrant photography consultancy focused on helping photographers scale their businesses to the next level.

Our comprehensive service covers website edits, promo building, book edits, creative direction, marketing strategy, pitch decks, proposals, and more. With 25 years of experience navigating the industry as a photo editor and directors of photography, we're uniquely positioned to provide guidance through any and every aspect of your career.

The business of photography is constantly changing; our ethos is not. Our progressive, future-minded approach can pivot and adjust to the latest hurdles of the industry, but our principles are simple, tried and true:

- We work to elevate each photographer's innate vision and style, not change it. We exist to bring out your best.

- Everyone we work with has a unique creative vision; we'll custom tailor our approach to amplify your work.

- Through a collaborative approach, we not only propel photographers through the cruxes of their careers, but provide them with the tools, savvy, and momentum to succeed.

Our headquarters is located beside a brook graced by salty Atlantic breezes and local fauna. Our office stands tall at ten feet square.

Offering a 15% discount for either a website or printed portfolio edit, use the code Pedro+Jackie15, expires May 19th, 2022.

S10 E95 - Jennifer Warren

Tune into our chat with our very own PR/Marketing Chair person, Jennifer Warren. Jen has held many hats, starting out as a successful commercial photographer who then felt the need to pivot and explored some options. One of those was working with Wonderful Machine as a photo editor and then that led to bringing her home and taking a job with AAA. She shares her experience of feeling lost and then finding her way remaining creative through the journey.

This season's sponsor is Pedro & Jackie. Pedro + Jackie is a vibrant, forward thinking, photography consulting company. We focus on helping photographers scale their business to the next level. 

The genesis of Pedro + Jackie happened over martinis and sushi in Portland, Maine. Our doors opened shortly after in 2014. 

We help strategize, plan and execute ideas. We fall somewhere between old-school and new-school. We proudly serve-up clarity and motivation for the road ahead. 

We offer website edits, print book edits, marketing strategy, promo building, creative direction, pitch decks, proposals and a bunch of other super helpful stuff.

Our headquarters is located along a brook surrounded by wildlife, trees and ferns. Our office stands tall at ten feet square.

Time outside of work: Avocados and hummus. Watching birds. College touring. Shinrin Yoku. Tasting NA Beer. Sebago Lake. Bike rides.

Offering a 15% discount for either a website or printed portfolio edit, use the code Pedro+Jackie15, expires May 19th, 2022.

S7 E70 - Emma Wood

We end this season with a chat with Emma Wood, she is a Senior Art Director based in NY. One of those kind that actually hires the talent to create visual content - woo hoo! Her experience in Art Direction and Design includes, but is not limited to, production, lifestyle photography, brand identity, out of home and digital campaigns, UX & UI, and much, much more. She helps break down what this role is and does and shares with us her love for getting emails from talent as well as being able to see new work thru portfolio reviews and instagram too. 

This show is sponsored by the American Photographic Artists (APA), established in 1981, is a not-for-profit trade association run by photographers for photographers working in the advertising and editorial sectors.  They understand the challenges of this industry and advocate on behalf of their members. APA offers inspiration, education, and advocacy. 

The APA membership structure gives every photographer an affordable way to belong to a community of like-minded professionals. APA members are connected by regional chapters providing both a national and local connection to networking, portfolio reviews, photo competitions, and activism. 

 APA supports women and minority photographers. Their Diversity Committee is charged with clearing a path to success for those who are traditionally underrepresented. The APA Scope webinar and podcast series includes discussions with photographers re-imagining the photo industry as one driven by diversity and inclusion.

APA is providing those who are listening to this Focus on Women podcast, an opportunity to join APA using a $25 coupon code. APA memberships start at just $50 a year, so that’s half off an annual Contributor membership.  Use the code:  FOW2021 (as in Focus on Women)  to take advantage of this offer.  The code will be valid until the end of 2021. Join at APA National.org. If you have any questions, reach out to Juliette  Wolf-Robin, she is the executive director of APA and on the board of Focus on women. 

S5 E49 - Naomi Lindberg

Tune into our chat with the amazing Naomi Lindberg. She is the executive producer and founder of Northern Spy Productions. Her career includes working as an artist agent, a creative studio manager for William Abranowicz as well as a photo editor with Real Simple. All lending her such great insight, expertise and resources for working with a wide variety of commercial and editorial clients helping to create awesome visual content of all kinds.

S4 E40 - Andrea Iturbe

Tune into our chat with Andrea Itrube - Senior Director at ONA creative. She has been a bilingual marketing executive for 12+ years. Living in LA and helping to promote multi-cultural brands with her creative talents.